Cookies policy

This section describes our cookies policy for The Link.

The Link puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

  • measure how you use the website so it can be updated and improved based on your needs
  • remember the notifications you’ve seen so that we don’t show them to you again cookies aren’t used to identify you personally. You’ll normally see a message on the site before we store a cookie on your computer. Find out more about how to manage cookies.

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use The Link. 

Google Analytics stores information about:

  • how you got to the site
  • what you click on while you’re visiting the site
  • how long you spend on the site
  • how long you spend on each link page you click through to
  • What you click on once at the page you’ve clicked through to

We don’t collect or store your personal information (e.g. your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data. Google Analytics sets the following cookies:

Universal Analytics


_gaThis helps us count how many people visit by tracking if you’ve visited before2 years

_gatUsed to manage the rate at which page view requests are made10 minutes

Google Analytics


_utmaLike _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to or to a certain page2 years

_utmbThis works with _utmc to calculate the average length of time you spend on minutes

_utmcThis works with _utmb to calculate when you close your browserwhen you close your browser

_utmzThis tells us how you reached this website (e.g. from another website or a search engine)6 months

Our introductory message

You may see a pop-up welcome message when you first visit The Link. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.


cookies_acceptedSaves a message to let us know that you’ve seen our cookie message1 month

cookie-agreedSaves a message to let us know that you've accepted cookies100 days

YouTube videos

We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.


_use_hitboxThis is a randomly generated number that identifies your browserWhen you close your browser

VISITOR_INFO1_LIVELets Youtube count the views of embedded Youtube videos9 months

PREFLets Youtube count the views of embedded Youtube videos9 months

YSCLets Youtube count the views of embedded Youtube videosWhen you close your browser

Hotjar / Drupal


_hjIncludedInSampleHotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnelsWhen you close your browser

has_jsUsed by Drupal to check if a visitor has JavaScriptWhen you close your browser