This article is brought to you by Slough Borough Council's Early Years Team, for the attention of all Early Years settings and EYFS leads in schools
The government’s Best Start in Life campaign, aims to help break down barriers to opportunity for every family, supporting parents and children from pregnancy through to age five and beyond.
Click on the links below to access the full, refreshed suite of campaign assets available across the following areas:
Pregnancy: Resources to guide parents and carers through every stage of pregnancy and preparation.
Breastfeeding: Support for mums and new parents through the first weeks of breastfeeding and beyond.
Bonding with Your Baby: Resources to support parents and carers to bond with their baby and promote early development.
Introducing Solid Foods: Support and advice for parents on introducing solid foods to their baby.
Children’s Oral Health: Top Tips for Teeth resources providing oral health advice for children, parents and pregnant women.
Screen Time: Evidence‑informed guidance to help parents and carers of children under five navigate screen time.
Early Years Education and Childcare: Resources to help parents and carers understand childcare options and find support that works for their family.
Preparing for School: Resources to help parents and carers support their children in feeling ready for school.
Brand and Campaign Awareness: Resources to support promotion of the Best Start in Life campaign and website.