This article has been brought to you by Slough Borough Council on behalf of BetterBy for the attention of all schools. 
October is International Walk to School Month and so now is a good time to encourage pupils and their parents/carers to travel more sustainably to school.
Thanks to funding from Active Travel England, Living Streets are offering WOW, the Walk to School Challenge to Slough primary schools free of charge and your school may be eligible to take part.
WOW sees children self-report how they get to school every day on our interactive WOW Travel Tracker, with those who travel sustainably (walk, wheel, cycle, scoot or Park and Stride) rewarded with collectable WOW badges. WOW schools typically see a 30% reduction in cars at the school gates and a 23% increase in walking rates.
Walking to school helps reduce congestion and pollution outside the school gates, while boosting the physical and mental wellbeing of pupils. It’s also a great way for families to spend quality time together.
You can check your school’s eligibility using this simple online form.
If you have any questions, please email patrica.edeam@livingstreets.org.uk and I’ll be happy to help