This article is brought to you by Slough Borough Council's Early Years Team for the attention of all Early Years Settings.
Safer Sleep Week 2026 will run from 9 - 15 March. This is our national awareness campaign targeting anyone looking after a young baby. We raise awareness of sudden infant death syndrome (SIDS) and the simple advice that reduces the risk of it occurring.
New resources 
Are you a professional working with families? We have just released three brand new resources ready for Safer Sleep Week in March, and we need you to ensure the guidance reaches families.
Download our easy read card about how to dress a baby for sleep. Then you can empower families you work with using trusted information. Print our two new posters to display in your workplace, outlining the essential products needed for safer sleep.
With you by our side, we can keep babies safe. Do your bit for Safer Sleep Week 
Download the resources
Safer Sleep Week | The Lullaby Trust
Saving babies' lives
We know that greater awareness of safer sleep leads to a decrease in the numbers of babies dying.
Sadly around four babies a week still die from sudden infant death syndrome (SIDS) and if all parents were aware of safer sleep advice, many lives could be saved. Around 700,000 babies are born every year in the UK and we want to reach all new parents and carers with our life-saving messages.
Safer Sleep Week 2026 will run from 9 – 15 March. Learn about 2026’s theme below, and follow along to get peace of mind, save some money and most importantly, to protect your baby.
The theme for 2026: Baby necessities
Overwhelmed by baby products? You’re not alone. With so many options (and conflicting advice) it can be hard to know which are safest for your baby to sleep in. Not to mention, it can be expensive!
This Safer Sleep Week we’re sharing the ‘baby necessities’ – the essential items that your baby needs and how to check that they’re as safe as possible.
We want to remind you to keep it simple to keep it safe.
By the end of the week, you’ll know:
- Which products your baby needs and which you can (and should) leave on the shelf.
- What to look for in a product, or on the label, to know if it fits within safer sleep.
- What to dress your baby in for sleep in different temperatures.